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Hashtags. We see them, we use them, but are we sure why? Or if we are using them correctly? On Instagram for example where we can use 30 hashtags – this is what I recommend. Save one or two for locations. And then have one that you always use to describe your business!  #nameofyourbusinss. Always use this same hashtag in every post so that if someone is searching for you, there is a mini-page with this hashtag that they can always reference. And then think of your other hashtags in 3 categories that get more specific. I like to think of it as thinking about what you are having for dinner. The biggest category would be FOOD, which more people will go to because it is less specific, but your post may get lost in there. The next is ITALIAN – less people might check out that hashtag, but you will stand out more. And then PIZZA – this is the most specific, so less people might be thinking of pizza but you will be more visible. Insurance – Life Insurance – Whole Life. Doctor – Orthopedics – Orthopedic Surgeon. This is for IG – each platform works differently with hashtags – let me know if you have questions!